Grappling with slowing sales growth and rising costs, Amazon.com Inc. is squeezing more money from the nearly 2 million small businesses that sell products on its sprawling online marketplace.
For the first time, Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse, which sampled seller transactions going back to 2016.
Billy Schuerman, The Virginian-Pilot
An Amazon fulfillment center is seen on Oct. 20, 2022, in Suffolk, Virginia.
The research firm calculated the total cost of selling on Amazon by tallying the commission on each sale, fees for warehouse storage, packing and delivery, as well as money spent to advertise on a site where hundreds of millions of products jostle for attention. Paying Amazon for logistics services and advertising is optional, but most merchants consider these a necessary part of doing business.
Sellers have been paying Amazon more per transaction for six years in a row, according to Marketplace Pulse, but were able to absorb the increases because the company was attracting new customers and rapidly increasing sales. That abruptly changed when pandemic lockdowns eased and people began traveling and dining out again, sucking the oxygen out of online shopping. Last year, Amazon generated the slowest sales growth in its history.
Consumers are far more deal-conscious than they were during the pandemic, so Amazon merchants are loath to raise prices. That reality, along with the steady increase in fees, means many sellers are struggling to make money — prompting some to handle shipping themselves and to spend less to advertise on Amazon’s site.
“For these small businesses, it’s getting harder and harder to be profitable because they are spending more and more money on Amazon fees,” said Juozas Kaziukenas, Marketplace Pulse’s founder and chief executive officer. “Amazon might be tempted to keep increasing fees because it’s in a tough spot, but you have to reach some kind of equilibrium.”
Amazon sellers choose to use its logistics services because, on average, they cost 30% less than alternatives from other shipping companies, and merchants are free to buy advertising anywhere, company spokesperson Mira Dix said in an emailed statement. The fees Amazon charges reflect the company’s own costs and investments, she said.
“Many selling partners have built and run their businesses without advertising,” she said. “If they choose to advertise their products, they have many service providers to choose from. Sellers are not required to use our logistics or advertising services, and only use them if they provide incremental value to their business.”
Maintaining profits as sales slow presents a major challenge for Amazon’s core online retail business. Without Amazon Web Services, the profitable cloud computing business, Amazon would have posted a $10 billion operating loss last year. CEO Andy Jassy is trying to restore the balance by cutting 18,000 corporate jobs and narrowing the company’s focus to key growth areas rather than investing in a scattered portfolio of new devices and services.
In response to rising costs, Amazon increased the annual price of a U.S. Prime subscription by $20 in 2022. Last month the company announced plans to levy fees on online grocery orders of less than $150. But charging customers more is risky. Merchants, many of whom generate 80% to 90% of their sales on Amazon, are less likely to rebel.
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Amazon is taking half of each sale from its merchants
PeoGeo // Shutterstock
The perfect Christmas gift for a family member, household items like dog food or laundry detergent for the month, or the next season of your favorite TV show: When you're on the Amazon platform, nearly everything you need is at your fingertips. But with high inflation, it's no surprise that Amazon prices are rising, too. But which items' prices are being most affected by inflation?
Stacker analyzed historical price data from Amazon to determine how inflation affected the platform's customers' prices. For 25 items, current and historical data was collected using Keepa, which monitors the price of nearly 1 billion products on Amazon in the U.S. Pricing data was collected for Nov. 18, 2021, and compared to the price of the same item on Nov. 18, 2022.
The basket of goods was created by selecting five household items commonly purchased through Amazon in five categories. Two rules were followed to select specific items in each category: The item's seller must have been Amazon and not a third party, and there must be price data for at least one year. After those considerations, selected items were, wherever possible, labeled "bestseller." Generally, items that were marked "sponsored" were not considered unless they were also labeled as bestsellers. When possible, smaller units of sales were used instead of bulk purchases. When only bulk purchases were available, a size was chosen that a household might reasonably consider buying.
While this analysis does give an idea of how inflation has impacted the cost of goods on Amazon, it is not a comprehensive measure of inflation across the entire platform.
The 12-month unadjusted inflation in October 2022 was 7.7%, according to the Bureau of Labor Statistics. Using the basket of goods in this story—which looks at only household goods and excludes many of the items included in the BLS calculation—inflation on Amazon was about 17%.
To learn more about what this inflation looks like when it comes to buying the five most commonly purchased household items on the Amazon platform, keep reading.
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PeoGeo // Shutterstock
The perfect Christmas gift for a family member, household items like dog food or laundry detergent for the month, or the next season of your favorite TV show: When you're on the Amazon platform, nearly everything you need is at your fingertips. But with high inflation, it's no surprise that Amazon prices are rising, too. But which items' prices are being most affected by inflation?
Stacker analyzed historical price data from Amazon to determine how inflation affected the platform's customers' prices. For 25 items, current and historical data was collected using Keepa, which monitors the price of nearly 1 billion products on Amazon in the U.S. Pricing data was collected for Nov. 18, 2021, and compared to the price of the same item on Nov. 18, 2022.
The basket of goods was created by selecting five household items commonly purchased through Amazon in five categories. Two rules were followed to select specific items in each category: The item's seller must have been Amazon and not a third party, and there must be price data for at least one year. After those considerations, selected items were, wherever possible, labeled "bestseller." Generally, items that were marked "sponsored" were not considered unless they were also labeled as bestsellers. When possible, smaller units of sales were used instead of bulk purchases. When only bulk purchases were available, a size was chosen that a household might reasonably consider buying.
While this analysis does give an idea of how inflation has impacted the cost of goods on Amazon, it is not a comprehensive measure of inflation across the entire platform.
The 12-month unadjusted inflation in October 2022 was 7.7%, according to the Bureau of Labor Statistics. Using the basket of goods in this story—which looks at only household goods and excludes many of the items included in the BLS calculation—inflation on Amazon was about 17%.
To learn more about what this inflation looks like when it comes to buying the five most commonly purchased household items on the Amazon platform, keep reading.
You may also like: Iconic car debuts from the year you were born
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Amazon is taking half of each sale from its merchants
Matt Albasi // Stacker
- Total increase for these five items: 9.6%
Pet owners spend mostly on essentials like food for their pets, according to Target and Walmart, and not buying less important products like toys. Because pet owners are already struggling with inflation and pet care costs, they simply can't afford to pay for discretionary products—and some pet owners are even finding themselves in the position where they have to give up ownership of their furry friend.
The total increase for the most commonly purchased pet products on Amazon is far less than the increase for health items and just below the increase for toiletries. This may be partly because the cat treats got slightly cheaper.
Pet food, an essential product for pet owners, has gone up significantly in cost, even when compared to the rise in the cost of human food. As of September this year, pet food's Consumer Price Index had risen by nearly 14% in the past year—while the increase for human food over the same period was 10.9%.
Matt Albasi // Stacker
- Total increase for these five items: 9.6%
Pet owners spend mostly on essentials like food for their pets, according to Target and Walmart, and not buying less important products like toys. Because pet owners are already struggling with inflation and pet care costs, they simply can't afford to pay for discretionary products—and some pet owners are even finding themselves in the position where they have to give up ownership of their furry friend.
The total increase for the most commonly purchased pet products on Amazon is far less than the increase for health items and just below the increase for toiletries. This may be partly because the cat treats got slightly cheaper.
Pet food, an essential product for pet owners, has gone up significantly in cost, even when compared to the rise in the cost of human food. As of September this year, pet food's Consumer Price Index had risen by nearly 14% in the past year—while the increase for human food over the same period was 10.9%.
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Amazon is taking half of each sale from its merchants
Matt Albasi // Stacker
- Total inflation for these five items: 11.0%
Two in 10 Americans buy personal care items in bulk, seeking to save a bit of money as inflation bites. And 5 in 10 buy paper products in bulk, including toilet paper. Inflation will likely reduce demand for medium-sized packaging, as consumers choose to either buy in bulk or buy less overall, according to GlobalData.
The rising cost of oil has driven up the cost of many consumer products, such as toothpaste. Toiletries prices rose slightly more than pet items' prices, but half as much as home essentials prices and one-third as much as health items' prices.
Matt Albasi // Stacker
- Total inflation for these five items: 11.0%
Two in 10 Americans buy personal care items in bulk, seeking to save a bit of money as inflation bites. And 5 in 10 buy paper products in bulk, including toilet paper. Inflation will likely reduce demand for medium-sized packaging, as consumers choose to either buy in bulk or buy less overall, according to GlobalData.
The rising cost of oil has driven up the cost of many consumer products, such as toothpaste. Toiletries prices rose slightly more than pet items' prices, but half as much as home essentials prices and one-third as much as health items' prices.
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Amazon is taking half of each sale from its merchants
Matt Albasi // Stacker
- Total increase for these five items: 13.7%
Between October 2021 and October 2022, the cost of household cleaning products went up by 11.5%, according to federal data. As with other types of products, Americans are buying household cleaning products in bulk to save money. The increase in the cost of the items in the household cleaning products list is a little more than half as steep as prices in the home essentials list and just slightly higher than toiletries products.
High-end cleaning products are more expensive partly because of their ingredients. Mrs. Meyer's, for example, has explained that its prices are higher because it uses raw materials that are sustainable, renewable, and derived only from plants.
Matt Albasi // Stacker
- Total increase for these five items: 13.7%
Between October 2021 and October 2022, the cost of household cleaning products went up by 11.5%, according to federal data. As with other types of products, Americans are buying household cleaning products in bulk to save money. The increase in the cost of the items in the household cleaning products list is a little more than half as steep as prices in the home essentials list and just slightly higher than toiletries products.
High-end cleaning products are more expensive partly because of their ingredients. Mrs. Meyer's, for example, has explained that its prices are higher because it uses raw materials that are sustainable, renewable, and derived only from plants.
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Amazon is taking half of each sale from its merchants
Matt Albasi // Stacker
- Total increase for these five items: 23.1%
The cost of a cup of joe was 7.6% higher, on average, in the first half of 2022 than it had been the year prior. This is in part due to inflation but also because of weather: A cold snap killed off one-third of Brazil's Arabica coffee bean crop in 2021.
However, there is some good news: In recent weeks, the cost of coffee beans has gone down by 20%, which might mean savings for coffee lovers—if retailers pass their savings on to customers instead of keeping the difference for themselves.
Home essentials prices increased far more than pet, toiletries, and cleaning items, but still less than health-related items.
Matt Albasi // Stacker
- Total increase for these five items: 23.1%
The cost of a cup of joe was 7.6% higher, on average, in the first half of 2022 than it had been the year prior. This is in part due to inflation but also because of weather: A cold snap killed off one-third of Brazil's Arabica coffee bean crop in 2021.
However, there is some good news: In recent weeks, the cost of coffee beans has gone down by 20%, which might mean savings for coffee lovers—if retailers pass their savings on to customers instead of keeping the difference for themselves.
Home essentials prices increased far more than pet, toiletries, and cleaning items, but still less than health-related items.
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Amazon is taking half of each sale from its merchants
Matt Albasi // Stacker
- Total inflation for these five items: 29.9%
The 60% increase in the price of Nature Made Multivitamin Tablets is just one example of how inflation has affected the nutrition supply chain. As with other sectors, water shortages, extreme weather, increased labor costs, labor shortages, port congestion, and soaring freight costs also made the cost of supplements and other nutrition industry products even higher.
Hand sanitizer's price has climbed in part because of crude oil price fluctuation, and the effects of Russia's invasion of Ukraine—as well as, of course, higher demand in the wake of the COVID-19 pandemic.
Prices for health-related items climbed higher than in any other category in this analysis, more than three times as fast as pet items and well beyond home essentials, the category with the next-highest increase.
Inflation has also made menstrual products more expensive. As of November 2022, the average price per unit for tampons and sanitary pads was more than 10% higher than a year earlier. These price hikes are also compounded by the fact that some states do not exempt menstrual products from sales tax—and do not allow them to be paid for with food stamps or other welfare program benefits.
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Matt Albasi // Stacker
- Total inflation for these five items: 29.9%
The 60% increase in the price of Nature Made Multivitamin Tablets is just one example of how inflation has affected the nutrition supply chain. As with other sectors, water shortages, extreme weather, increased labor costs, labor shortages, port congestion, and soaring freight costs also made the cost of supplements and other nutrition industry products even higher.
Hand sanitizer's price has climbed in part because of crude oil price fluctuation, and the effects of Russia's invasion of Ukraine—as well as, of course, higher demand in the wake of the COVID-19 pandemic.
Prices for health-related items climbed higher than in any other category in this analysis, more than three times as fast as pet items and well beyond home essentials, the category with the next-highest increase.
Inflation has also made menstrual products more expensive. As of November 2022, the average price per unit for tampons and sanitary pads was more than 10% higher than a year earlier. These price hikes are also compounded by the fact that some states do not exempt menstrual products from sales tax—and do not allow them to be paid for with food stamps or other welfare program benefits.
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Amazon announces 2022 Prime Day dates
Bruno Vincent // Getty Images
When you’re looking for a deal on your favorite jeans or searching for a specialty item not available at your local stores, there are dozens of e-commerce platforms to choose from. But if you're like millions of people across the world, you may have headed for Amazon for your purchase.
As the planet's largest e-commerce platform, Amazon generated a total net sales of about $137 billion dollars in the fourth quarter of 2021 alone. The app ranks as the most-used shopping site in the United States and more than 20 other countries where shoppers can't get enough of its Prime Day deals and two-day deliveries.
But even with its dominance in the marketplace, it's still got some competition. Smartlook curated a list of the countries where Amazon was not the most-used e-commerce platforms by analyzing data from GlobalWebIndex gathered in 2020. To compile the information, GWI provided a representative sample of internet users in 46 countries (where GWI has logistical partners for surveys) with a list of 26 e-commerce apps tracked by the marketing research firm. GWI then asked the respondents which apps they used in the last month. Responses were analyzed to create a list of countries with the highest rate of adoption for each app.
While Amazon was the most popular in 21 of the 46 responding countries, the survey found that “55% of internet users have used one of the 26 commerce apps” that were tracked. E-commerce has shaped the majority of internet users’ shopping experiences, and there’s a good chance that will continue into the future.
Sample sizes for each country ranged from 954 (Morocco) to 25,670 (U.S.) and were sourced from a range of people from 16–64 years old. Quotas were placed on age, gender, and education. Figures are representative of the online populations of each market, not its total population. In addition to noting countries that had the highest reported rates of use for a specific app, this story lists up to five other countries where the app was also the most popular.
Bruno Vincent // Getty Images
When you’re looking for a deal on your favorite jeans or searching for a specialty item not available at your local stores, there are dozens of e-commerce platforms to choose from. But if you're like millions of people across the world, you may have headed for Amazon for your purchase.
As the planet's largest e-commerce platform, Amazon generated a total net sales of about $137 billion dollars in the fourth quarter of 2021 alone. The app ranks as the most-used shopping site in the United States and more than 20 other countries where shoppers can't get enough of its Prime Day deals and two-day deliveries.
But even with its dominance in the marketplace, it's still got some competition. Smartlook curated a list of the countries where Amazon was not the most-used e-commerce platforms by analyzing data from GlobalWebIndex gathered in 2020. To compile the information, GWI provided a representative sample of internet users in 46 countries (where GWI has logistical partners for surveys) with a list of 26 e-commerce apps tracked by the marketing research firm. GWI then asked the respondents which apps they used in the last month. Responses were analyzed to create a list of countries with the highest rate of adoption for each app.
While Amazon was the most popular in 21 of the 46 responding countries, the survey found that “55% of internet users have used one of the 26 commerce apps” that were tracked. E-commerce has shaped the majority of internet users’ shopping experiences, and there’s a good chance that will continue into the future.
Sample sizes for each country ranged from 954 (Morocco) to 25,670 (U.S.) and were sourced from a range of people from 16–64 years old. Quotas were placed on age, gender, and education. Figures are representative of the online populations of each market, not its total population. In addition to noting countries that had the highest reported rates of use for a specific app, this story lists up to five other countries where the app was also the most popular.
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Amazon announces 2022 Prime Day dates
Ricardo Ceppi // Getty Images
- Most-used e-commerce app: MercadoLibre
- 64% of respondents in Argentina used app in the last month
- Other countries where app ranks first: Mexico, Brazil, Colombia
Founded in 1991 by Marcos Galperin while he was a student at Stanford University, MercadoLibre can be used all over Latin America. Inspired by eBay, Galperin created MercadoLibre with a similar auction-style marketplace. Users can purchase items ranging from laptops and beauty products to tools and bikes.
In 2021, MercadoLibre generated more than $7 billion in revenue, remaining a premiere app in Latin America at more than 30 years old. With its headquarters in Buenos Aires, it may not be too surprising that this e-commerce app generates most of its user base from Argentina.
Ricardo Ceppi // Getty Images
- Most-used e-commerce app: MercadoLibre
- 64% of respondents in Argentina used app in the last month
- Other countries where app ranks first: Mexico, Brazil, Colombia
Founded in 1991 by Marcos Galperin while he was a student at Stanford University, MercadoLibre can be used all over Latin America. Inspired by eBay, Galperin created MercadoLibre with a similar auction-style marketplace. Users can purchase items ranging from laptops and beauty products to tools and bikes.
In 2021, MercadoLibre generated more than $7 billion in revenue, remaining a premiere app in Latin America at more than 30 years old. With its headquarters in Buenos Aires, it may not be too surprising that this e-commerce app generates most of its user base from Argentina.
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Amazon announces 2022 Prime Day dates
WOJTEK RADWANSKI/AFP // Getty Images
- Most-used e-commerce app: Allegro
- 62% of respondents in Poland used app in the last month
Allegro is one of the oldest e-commerce platforms on this list, having been established in Poznań, Poland, in 1999. According to the company’s website, the original version of Allegro’s software “was so small that it could fit on one floppy disk.” An average floppy disc could hold up to about 1.5 megabytes of data.
In 2010, the company developed mobile apps for shopping on the go, when they reached a million downloads by 2012. Allegro’s marketplace is made up of 125,000 retailers and claims to serve 20 million customers per month. In November 2021, Allegro purchased Mimovrste, the largest online retailer in Slovenia with 18 million members, in a deal worth 881 million euros.
WOJTEK RADWANSKI/AFP // Getty Images
- Most-used e-commerce app: Allegro
- 62% of respondents in Poland used app in the last month
Allegro is one of the oldest e-commerce platforms on this list, having been established in Poznań, Poland, in 1999. According to the company’s website, the original version of Allegro’s software “was so small that it could fit on one floppy disk.” An average floppy disc could hold up to about 1.5 megabytes of data.
In 2010, the company developed mobile apps for shopping on the go, when they reached a million downloads by 2012. Allegro’s marketplace is made up of 125,000 retailers and claims to serve 20 million customers per month. In November 2021, Allegro purchased Mimovrste, the largest online retailer in Slovenia with 18 million members, in a deal worth 881 million euros.
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Amazon announces 2022 Prime Day dates
NICOLAS ASFOURI/AFP // Getty Images
- Most-used e-commerce app: Alipay
- 47% of respondents in China used app in the last month
Similar to payment apps like PayPal and Venmo, Alipay is an eWallet app that allows users to pay for goods and services digitally. Founded by business mogul and investor Jack Ma, the company was created in 2004 by Alibaba Group in Hangzhou, China.
In 2013, Alipay surpassed PayPal as the most popular mobile payment platform. That year, the company announced that it handled $150 billion in online payments while PayPal only processed $27 billion. According to its Apple app store description, Alipay services are used by more than 1.2 billion users located all over the world.
NICOLAS ASFOURI/AFP // Getty Images
- Most-used e-commerce app: Alipay
- 47% of respondents in China used app in the last month
Similar to payment apps like PayPal and Venmo, Alipay is an eWallet app that allows users to pay for goods and services digitally. Founded by business mogul and investor Jack Ma, the company was created in 2004 by Alibaba Group in Hangzhou, China.
In 2013, Alipay surpassed PayPal as the most popular mobile payment platform. That year, the company announced that it handled $150 billion in online payments while PayPal only processed $27 billion. According to its Apple app store description, Alipay services are used by more than 1.2 billion users located all over the world.
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Amazon announces 2022 Prime Day dates
ymgerman // Shutterstock
- Most-used e-commerce app: eBay
- 36% of respondents in Australia used app in the last month
- Other countries where app ranks first: Malaysia
EBay is an online marketplace that can be used all over the world to sell and purchase products. Headquartered in San Jose, California, both retailers and private individuals can sell products on this platform.
Like Allegro and MercadoLibre, eBay was founded in the 1990s and was started by Pierre Omidyar, who grew up obsessed with computers. Reportedly, Omidyar started eBay after his partner told him she was having trouble finding PEZ candy dispensers to purchase after they moved to Silicon Valley. EBay eventually went on to become a public company, generating $10.7 billion in sales. In 2017, the company claimed nearly 3,000 Australians had become millionaires from their sales on eBay.
ymgerman // Shutterstock
- Most-used e-commerce app: eBay
- 36% of respondents in Australia used app in the last month
- Other countries where app ranks first: Malaysia
EBay is an online marketplace that can be used all over the world to sell and purchase products. Headquartered in San Jose, California, both retailers and private individuals can sell products on this platform.
Like Allegro and MercadoLibre, eBay was founded in the 1990s and was started by Pierre Omidyar, who grew up obsessed with computers. Reportedly, Omidyar started eBay after his partner told him she was having trouble finding PEZ candy dispensers to purchase after they moved to Silicon Valley. EBay eventually went on to become a public company, generating $10.7 billion in sales. In 2017, the company claimed nearly 3,000 Australians had become millionaires from their sales on eBay.
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Amazon announces 2022 Prime Day dates
Nora Tam/South China Morning Post // Getty Images
- Most-used e-commerce app: Carousell
- 34% of respondents in Singapore used app in the last month
Carousell is a marketplace where users can sell anything from beauty products to bikes. As the app is headquartered in Singapore, it shouldn’t be much of a surprise that it’s proved so popular in this Southeast Asian country. In 2012, the company was founded by Quek Siu Rui, Lucas Ngoo, and Marcus Tan. A $75 Amazon Kindle was the first product sold on the platform.
In 2021, the company announced it received $100 million from a U.S. investor, bringing its value to $1.1 billion. Carousell can be used in Australia, Canada, Hong Kong, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, and Taiwan.
Nora Tam/South China Morning Post // Getty Images
- Most-used e-commerce app: Carousell
- 34% of respondents in Singapore used app in the last month
Carousell is a marketplace where users can sell anything from beauty products to bikes. As the app is headquartered in Singapore, it shouldn’t be much of a surprise that it’s proved so popular in this Southeast Asian country. In 2012, the company was founded by Quek Siu Rui, Lucas Ngoo, and Marcus Tan. A $75 Amazon Kindle was the first product sold on the platform.
In 2021, the company announced it received $100 million from a U.S. investor, bringing its value to $1.1 billion. Carousell can be used in Australia, Canada, Hong Kong, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, and Taiwan.
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Amazon announces 2022 Prime Day dates
ECO LENS // Shutterstock
- Most-used e-commerce app: OLX
- 31% of respondents in Portugal used app in the last month
- Other countries where app ranks first: Egypt, Indonesia
OLX is an e-commerce platform that claims to serve more than 300 million people on a monthly basis in more than 30 countries. Similar to Craigslist, app users can do everything from selling used cars to finding jobs. OLX was founded in 2006 and the company, OLX Group, is headquartered in Amsterdam, but has offices all over the world, including in Lisbon, Portugal.
Fabrice Grinda and Alec Oxenford founded the company in 2006, and, by 2014, OLX amassed 200 million users a month. OLX was first launched in India in 2009, then in Brazil the following year. OLX Group draws in about $1.3 billion each year.
ECO LENS // Shutterstock
- Most-used e-commerce app: OLX
- 31% of respondents in Portugal used app in the last month
- Other countries where app ranks first: Egypt, Indonesia
OLX is an e-commerce platform that claims to serve more than 300 million people on a monthly basis in more than 30 countries. Similar to Craigslist, app users can do everything from selling used cars to finding jobs. OLX was founded in 2006 and the company, OLX Group, is headquartered in Amsterdam, but has offices all over the world, including in Lisbon, Portugal.
Fabrice Grinda and Alec Oxenford founded the company in 2006, and, by 2014, OLX amassed 200 million users a month. OLX was first launched in India in 2009, then in Brazil the following year. OLX Group draws in about $1.3 billion each year.
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Amazon announces 2022 Prime Day dates
Danila2332 // Shutterstock
- Most-used e-commerce app: AliExpress
- 27% of respondents in Russia used app in the last month
- Other countries where app ranks first: Nigeria, Israel, Netherlands, Morocco
Like Alipay, AliExpress is an online company owned by the Chinese company Alibaba Group. AliExpress began in 2010 as a marketplace where users all over the world can purchase items at a steep discount, primarily serving the business-to-business community. Currently, the service pivoted to business-to-consumer customer bases and has over 150 million active shoppers, generating revenue in more than 50 countries.
In 2015, the company launched a Russian-language website to increase sales. That same year, the company offered local warehouse services in the country so that sellers could deliver popular items to Russian customers more quickly.
Danila2332 // Shutterstock
- Most-used e-commerce app: AliExpress
- 27% of respondents in Russia used app in the last month
- Other countries where app ranks first: Nigeria, Israel, Netherlands, Morocco
Like Alipay, AliExpress is an online company owned by the Chinese company Alibaba Group. AliExpress began in 2010 as a marketplace where users all over the world can purchase items at a steep discount, primarily serving the business-to-business community. Currently, the service pivoted to business-to-consumer customer bases and has over 150 million active shoppers, generating revenue in more than 50 countries.
In 2015, the company launched a Russian-language website to increase sales. That same year, the company offered local warehouse services in the country so that sellers could deliver popular items to Russian customers more quickly.
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Amazon announces 2022 Prime Day dates
kenary820 // Shutterstock
- Most used E-commerce app in the country: Gumtree
- 26% of respondents in South Africa used app in the last month
Launched in 2000, Gumtree was the first online classifieds site in the United Kingdom. Its popularity has since expanded to South Africa, where the listings site launched in 2005 for locals to buy, sell, and trade goods. Currently, more than 30,000 new listings are posted a day and the site has more than 3.8 million visitors a month.
Gumtree is part of Adevinta, a multinational company with offices in Barcelona, Paris, Berlin, and Amsterdam that operates online classifieds platforms in more than 15 countries.
kenary820 // Shutterstock
- Most used E-commerce app in the country: Gumtree
- 26% of respondents in South Africa used app in the last month
Launched in 2000, Gumtree was the first online classifieds site in the United Kingdom. Its popularity has since expanded to South Africa, where the listings site launched in 2005 for locals to buy, sell, and trade goods. Currently, more than 30,000 new listings are posted a day and the site has more than 3.8 million visitors a month.
Gumtree is part of Adevinta, a multinational company with offices in Barcelona, Paris, Berlin, and Amsterdam that operates online classifieds platforms in more than 15 countries.
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Amazon announces 2022 Prime Day dates
Sharaf Maksumov
- Most used E-commerce app in the country: Trade Me
- 23% of respondents in New Zealand used app in the last month
Whether Kiwis are in the market for a new apartment or a bargain on a used computer, many head over to Trade Me. The app has more than 1.9 million visitors a day for goods and services such as apartments, used cars, vacation rentals, job postings, and more.
The app was launched in 1999 by Sam Morgan, a computer programmer frustrated by the lack of websites that served New Zealanders. By 2003, it had more than 100,000 listings, which has grown to more than 9 million today. Its offices are in Auckland, Wellington, and Christchurch.
Sharaf Maksumov
- Most used E-commerce app in the country: Trade Me
- 23% of respondents in New Zealand used app in the last month
Whether Kiwis are in the market for a new apartment or a bargain on a used computer, many head over to Trade Me. The app has more than 1.9 million visitors a day for goods and services such as apartments, used cars, vacation rentals, job postings, and more.
The app was launched in 1999 by Sam Morgan, a computer programmer frustrated by the lack of websites that served New Zealanders. By 2003, it had more than 100,000 listings, which has grown to more than 9 million today. Its offices are in Auckland, Wellington, and Christchurch.
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Amazon announces 2022 Prime Day dates
Pavlo Gonchar/SOPA Images/LightRocket // Getty Images
- Most-used e-commerce app: Wish
- 19% of respondents in Switzerland used app in the last month
- Other countries where app ranks first: Denmark, Romania, Sweden
A shopping platform that offers services to users all over the world, Wish is a discount e-commerce app headquartered in San Francisco. Wish is similar to companies like eBay and Amazon where users can purchase and sell items at a discount, like brand name tracksuits selling for less than $10 USD.
Former Google engineer and Polish immigrant Peter Szulczewski founded the company, originally operating under the name ContextLogic. Later, Szulczewski invited his friend Danny Zhang onboard, and the two rebranded the company as Wish, though ContextLogic still oversees operations of the company. By 2018, Wish had become the most-downloaded app for shoppers in the world, generating $2.5 billion in 2020.
Pavlo Gonchar/SOPA Images/LightRocket // Getty Images
- Most-used e-commerce app: Wish
- 19% of respondents in Switzerland used app in the last month
- Other countries where app ranks first: Denmark, Romania, Sweden
A shopping platform that offers services to users all over the world, Wish is a discount e-commerce app headquartered in San Francisco. Wish is similar to companies like eBay and Amazon where users can purchase and sell items at a discount, like brand name tracksuits selling for less than $10 USD.
Former Google engineer and Polish immigrant Peter Szulczewski founded the company, originally operating under the name ContextLogic. Later, Szulczewski invited his friend Danny Zhang onboard, and the two rebranded the company as Wish, though ContextLogic still oversees operations of the company. By 2018, Wish had become the most-downloaded app for shoppers in the world, generating $2.5 billion in 2020.
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Amazon announces 2022 Prime Day dates
Sharaf Maksumov // Shutterstock
- Most-used e-commerce app: Buy123
- 15% of respondents in Taiwan used app in the last month
Established in 2013, Buy123 is a business-to-consumer e-commerce platform that uses artificial intelligence to help customers find deals. Buy123 is owned by the KuoBrothers, also known as The Entrepreneur Brothers, and is one of the company’s most successful B2C platforms. The app receives more than 6 million visitors and 32 million page views per month. Users have poured about NT$400 million (about $141 million in U.S. dollars) in transactions on the app. With the KuoBrothers headquartered in Taiwan, Buy123 has the local advantage for its Taiwanese customers and proves to be the most popular in the nation.
This story originally appeared on Smartlook and was produced and distributed in partnership with Stacker Studio.
Sharaf Maksumov // Shutterstock
- Most-used e-commerce app: Buy123
- 15% of respondents in Taiwan used app in the last month
Established in 2013, Buy123 is a business-to-consumer e-commerce platform that uses artificial intelligence to help customers find deals. Buy123 is owned by the KuoBrothers, also known as The Entrepreneur Brothers, and is one of the company’s most successful B2C platforms. The app receives more than 6 million visitors and 32 million page views per month. Users have poured about NT$400 million (about $141 million in U.S. dollars) in transactions on the app. With the KuoBrothers headquartered in Taiwan, Buy123 has the local advantage for its Taiwanese customers and proves to be the most popular in the nation.
This story originally appeared on Smartlook and was produced and distributed in partnership with Stacker Studio.
Chuck Gregorich, who sells fire pits and outdoor furniture, says turning a profit on Amazon is getting harder. One of his popular fire pits costs $200, of which Amazon takes $112 for its commission, warehouse storage, delivery and advertising. That leaves him with $88 to pay the manufacturer, ship the product in from China and cover his overhead. He expects his Amazon logistics expenses to increase up to 8% this year due to a new fee structure that took effect in January and additional changes scheduled for later this year.
“I’ll have to raise my prices and I already raised them a lot last year,” said Gregorich, who is based in Eau Claire, Wisconsin.
Amazon sellers don’t control the commissions Amazon charges or fees for things like packing and delivery. The one thing they control is advertising, and there are signs they are pulling back. Amazon’s advertising revenue in the holiday quarter grew 18.9%, a still robust expansion but a big slow-down from the same period a year earlier, when it increased by 32.2%.
Some sellers are benefitting from Amazon’s changes. Desert Cactus, a Chicago-based company that sells flags, license-plate frames and other merchandise on behalf of colleges and professional sports teams, uses one of Amazon’s cheapest shipping services designated for small, inexpensive products. Amazon increased the maximum product price allowed for the program to $12 from $10, which makes more Desert Cactus merchandise eligible, founder Joe Stefani said.
“It’s hard to replace Amazon because the value is still there,” Stefani said. “They deliver all of these customers and the shipping fees are less than if we did it ourselves. It’s the place to be and it’s going to be for some time.”
