The fast food chain is rolling out a nationwide pilot program for customers to send used sauce packets back through the mail. The program, which was initially announced as a trial in April, was created with recycling company TerraCycle to “divert as many used sauce packets as possible away from landfills” and reuse them.
Here’s how it works: Customers sign up for a TerraCycle account, collect empty sauce packets in a recyclable container, print a free shipping label from TerraCycle’s website and ship the box back via UPS. Taco Bell will display QR codes and other signage in various parts of restaurants to promote the program and encourage sign-ups.
Rather than dropping off the used sauce packets at a restaurant, Taco Bell is using the mail, because a “majority” of transactions are taking place at its drive-thru and are eaten out-of-restaurant. It also discovered this was the preferred way for customers during its pilot launch and the mail helps them “minimize their transportation footprint and ship their box of saved sauce packets once full.”
The taco chain is hoping that by 2025, packaging used by its customers will be fully “recyclable, compostable, or reusable” across all of its 7,000 global locations. It said that this program is the “first step, but not the final step” in becoming a more sustainable brand.
Last year, Taco Bell claimed it had ditched its popular Mexican Pizza because of its packaging, which amounted the use of more than 7 million pounds of paperboard per year.
Taco Bell wants you to send back your used sauce packets so it can refill them
Joshua Blanchard
IRVINE, CA - SEPTEMBER 12: Taco Bell's iconic sauce packets. (Photo by Joshua Blanchard/Getty Images for Taco Bell)
Joshua Blanchard
IRVINE, CA - SEPTEMBER 12: Taco Bell's iconic sauce packets. (Photo by Joshua Blanchard/Getty Images for Taco Bell)
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AP FILE
In this March 16, 2020, file photo, a sign indicating that only carry-out or delivery options are available hangs in the window of a closed Chipotle restaurant in Portland, Ore.
AP FILE
In this March 16, 2020, file photo, a sign indicating that only carry-out or delivery options are available hangs in the window of a closed Chipotle restaurant in Portland, Ore.