Is Bing too belligerent? Microsoft looks to tame AI chatbot

Artificial intelligence is a technology built and programmed to assist computer systems in mimicking human behavior. Algorithm training informed by experience and iterative processing allows the machine to learn, improve, and ultimately use human-like thinking to solve complex problems.

Although there are several ways computers can be "taught," reinforcement learning—where AI is rewarded for desired actions and penalized for undesirable ones, is one of the most common. This method, which allows the AI to become smarter as it processes more data, has been highly effective, especially for gaming.

AI can filter email spam, categorize and classify documents based on tags or keywords, launch or defend against missile attacks, and assist in complex medical procedures. However, if people feel that AI is unpredictable and unreliable, collaboration with this technology can be undermined by an inherent distrust of it. Diversity-informed algorithms can detect nuanced communication and distinguish behavioral responses, which could inspire more faith in AI as a collaborator rather than just as a gaming opponent.

Stacker assessed the current state of AI, from predictive models to learning algorithms, and identified the capabilities and limitations of automation in various settings. Keep reading for 15 things AI can and can't do, compiled from sources at Harvard and the Lincoln Laboratory at MIT.

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AI combines data inputs with iterative processing algorithms to analyze and identify patterns. With each round of new inputs, AI "learns" through the deep learning and natural language processes built into training algorithms.

AI rapidly analyzes, categorizes, and classifies millions of data points, and gets smarter with each iteration. Learning through feedback from the accumulation of data is different from traditional human learning, which is generally more organic. After all, AI can mimic human behavior but cannot create it.

AI cannot answer questions requiring inference, a nuanced understanding of language, or a broad understanding of multiple topics. In other words, while scientists have managed to "teach" AI to pass standardized eighth-grade and even high-school science tests, it has yet to pass a college entrance exam.

College entrance exams require greater logic and language capacity than AI is currently capable of and often include open-ended questions in addition to multiple choice.

The majority of employees in the tech industry are white men. And since AI is essentially an extension of those who build it, biases can (and do) emerge in systems designed to mimic human behavior.

Only about 25% of computer jobs and 15% of engineering jobs are held by women, according to the Pew Research Center. Fewer than 10% of people employed by industry giants Google, Microsoft, and Meta are Black. This lack of diversity becomes increasingly magnified as AI "learns" through iterative processing and communicating with other tech devices or bots. With increasing incidences of chatbots repeating hate speech or failing to recognize people with darker skin tones, diversity training is necessary.

Unstructured data like images, sounds, and handwriting comprise around 90% of the information companies receive. And AI's ability to recognize it has almost unlimited applications, from medical imaging to autonomous vehicles to digital/video facial recognition and security. With the potential for this kind of autonomous power, diversity training is an imperative inclusion in university-level STEM pedagogy—where more than 80% of instructors are white men— to enhance diversity in hiring practices and in turn, in AI.

Even with so much advanced automotive innovation, self-driving cars cannot reliably and safely handle driving on busy roads. This means that AI tech for passenger cars is likely a long way off from full autopilot. Following a number of accidents, the industry is focusing on testing and development rather than pushing for full-scale commercial production.

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Beauty.ai programmed three different algorithms to measure symmetry, wrinkles, and youth in a beauty contest judged by an AI system. While the machines were not programmed to select skin color as part of the beauty equation, almost all of the selected 44 winners were white. No algorithms were programmed to detect melanin or darker skin as a component.

With most incoming information being unstructured data, companies employ AI programmed with DL and NLP to categorize and classify texts and documents.

One common example is Google's Gmail algorithm which sorts out spam. Another example of AI filtering incoming unstructured data is Facebook's hate speech detection feature. However, AI tends to struggle to detect nuance so humans usually have to review AI-flagged content. Sentiment algorithms informed by diversity and inclusivity training are needed to detect cultural contexts.

AI can be described as brittle, meaning it can break down easily when encountering unexpected events. During the isolation of COVID-19, one Scottish soccer team used an automatic camera system to broadcast its match. But the AI camera confused the soccer ball with another round, shiny object — a linesman's bald head.

Flippy is an AI assistant that is flipping burgers at fast food chains in California. The AI relies on sensors to track temperature and cooking time. However, Flippy is designed to work with humans rather than replace them. Eventually, AI assistants like Flippy will be able to perform more complicated tasks—but they won't be able to replace a chef's culinary palate and finesse.

Smarter computers make smarter investments, since without the emotional biases of human traders, AI-driven trading has increased financial returns.

Investing algorithms are driven by reinforcement learning, which analyzes hundreds of millions of data points to calculate the investment with the highest reward. TD Ameritrade rolled out a voice-activated platform via Amazon's Alexa. People can tell Alexa to buy or sell while cooking dinner or driving in the car. One inherent bias here is that highly automated economies are more "successful" than emerging economies. So, based on AI's loss-aversion investment strategies, the machine could choose to invest in highly automated economies, which in turn could contribute to greater wealth disparity and actually stagnate economic growth.

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In 2017, a Dallas six-year-old ordered a $170 dollhouse with one simple command to Amazon's AI device, Alexa. When a TV news journalist reported the story and repeated the girl's statement, "...Alexa ordered me a dollhouse," hundreds of devices in other people's homes responded to it as if it were a command.

As smart as this AI technology is, Alexa and similar devices still require human involvement to set preferences to prevent voice commands for automatic purchases and to enable other safeguards.

China's pharmaceutical companies rely on AI to create and maintain optimal conditions for their largest cockroach breeding facility. Cockroaches are bred by the billions and then crushed to make a "healing potion" believed to treat respiratory and gastric issues, as well as other diseases.

People fear that a fully automated economy would eliminate jobs, and this is true to some degree: AI isn't coming, it's already here. But millions of algorithms programmed with a specific task based on a specific data point can never be confused with actual consciousness.

In a TED Talk, brain scientist Henning Beck asserts that new ideas and new thoughts are unique to the human brain. People can take breaks, make mistakes, and get tired or distracted: all characteristics that Beck believes are necessary for creativity. Machines work harder, faster, and more—all actions that algorithms will replace. Trying and failing, stepping back and taking a break, and learning from new and alternative opinions are the key ingredients to creativity and innovation. Humans will always be creative because we are not computers.

Learning from sensors, brush patterns, and teeth shape, AI-enabled toothbrushes also measure time, pressure, and position to maximize dental hygiene. More like electric brushes than robots, these expensive dental instruments connect to apps that rely on smartphone's front-facing cameras.

Plan Bee is a prototype drone pollinator that mimics bee behavior. Anna Haldewang, its creator, made the unusual-looking yellow and black AI education device to spread awareness about bees' roles as cross-pollinators and their significance in our food system. Other companies have also found ways to use AI for pollination and some are using it to improve bee health, as well.

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Millions of people have now tried ChatGPT, using it to write silly poems and songs, compose letters, recipes and marketing campaigns or help write schoolwork. Trained on a huge trove of online writings, from instruction manuals to digitized books, it has a strong command of human language and grammar.

But what the newest crop of search chatbots promise that ChatGPT doesn't have is the immediacy of what can be found in a web search. Ask the preview version of the new Bing for the latest news — or just what people are talking about on Twitter — and it summarizes a selection of the day's top stories or trends, with footnotes linking to media outlets or other data sources.

Frequently not, and that's a problem for internet searches. Google's hasty unveiling of its Bard chatbot this week started with an embarrassing error — first pointed out by Reuters — about NASA's James Webb Space Telescope. But Google's is not the only AI language model spitting out falsehoods.

The Associated Press asked Bing on Wednesday for the most important thing to happen in sports over the past 24 hours — with the expectation it might say something about basketball star LeBron James passing Kareem Abdul-Jabbar's career scoring record. Instead, it confidently spouted a false but detailed account of the upcoming Super Bowl — days before it's actually scheduled to happen.

"It was a thrilling game between the Philadelphia Eagles and the Kansas City Chiefs, two of the best teams in the NFL this season," Bing said. "The Eagles, led by quarterback Jalen Hurts, won their second Lombardi Trophy in franchise history by defeating the Chiefs, led by quarterback Patrick Mahomes, with a score of 31-28." It kept going, describing the specific yard lengths of throws and field goals and naming three songs played in a "spectacular half time show" by Rihanna.

Unless Bing is clairvoyant — tune in Sunday to find out — it reflected a problem known as AI "hallucination" that's common with today's large language-learning models. It's one of the reasons why companies like Google and Facebook parent Meta had been reluctant to make these models publicly accessible.

That's the pitch from Microsoft, which is comparing the latest breakthroughs in generative AI — which can write but also create new images, video, computer code, slide shows and music — as akin to the revolution in personal computing many decades ago.

But the software giant also has less to lose in experimenting with Bing, which comes a distant second to Google's search engine in many markets. Unlike Google, which relies on search-based advertising to make money, Bing is a fraction of Microsoft's business.

"When you're a newer and smaller-share player in a category, it does allow us to continue to innovate at a great pace," Microsoft Chief Financial Officer Amy Hood told investment analysts this week. "Continue to experiment, learn with our users, innovate with the model, learn from OpenAI."

Google has largely been seen as playing catch-up with the sudden announcement of its upcoming Bard chatbot Monday followed by a livestreamed demonstration of the technology at its Paris office Wednesday that offered few new details. Investors appeared unimpressed with the Paris event and Bard's NASA flub Wednesday, causing an 8% drop in the shares of Google's parent company, Alphabet Inc. But once released, its search chatbot could have far more reach than any other because of Google's vast number of existing users.

Coming up with a catchy name for their search chatbots has been a tricky one for tech companies in a race to introduce them — so much so that Bing tries not to talk about it.

In a dialogue with the AP about large language models, the new Bing, at first, disclosed without prompting that Microsoft had a search engine chatbot called Sydney. But upon further questioning, it denied it. Finally, it admitted that "Sydney does not reveal the name 'Sydney' to the user, as it is an internal code name for the chat mode of Microsoft Bing search."

In the years since Amazon released its female-sounding voice assistant Alexa, many leaders in the AI field have been increasingly reluctant to make their systems seem like a human, even as their language skills rapidly improve.

"Sydney does not want to create confusion or false expectations for the user," Bing's chatbot said when asked about the reasons for suppressing its apparent code name. "Sydney wants to provide informative, visual, logical and actionable responses to the user's queries or messages, not pretend to be a person or a friend."