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Raising kids is expensive: On average, the expenses of one child from birth to age 17 add up to over $300,000, according to the latest data from The Brookings Institution. And that doesn’t even account for the massive expense of postsecondary education.
A new NerdWallet survey found that 1 in 5 parents of children under 18 (20%) haven’t started saving for their children’s college education, but want to. Here’s how to begin.
Consider opening a tax-advantaged account
When choosing an account for college savings, look into tax-advantaged options. One such option is a 529 account, which is specifically designed to save for education expenses. A 529 plan allows your savings to grow tax-free, and some states even offer a tax deduction on your contributions.
The downside of a 529 account is that if you withdraw the earnings for anything other than qualified education expenses, you will be penalized. You can change a 529 beneficiary to another member of the family, so if your child decides not to go to college, you can pay for qualified education expenses for another child or even yourself, but there’s the risk that you won’t need the funds for education at all. There are also limited investment options with a 529.
Another savings option is a Roth IRA, which is traditionally used as a retirement account, with earnings that grow tax-free. Contributions to a Roth IRA are limited to $6,000 a year — $7,000 if age 50 or older — for the 2022 tax year. There are also income restrictions, and contributions can’t exceed earned income. So, unless your child earns money, you’ll likely have to use your own Roth IRA to save for your kid’s college.
Contributions to a Roth IRA can be withdrawn at any time, but earnings are usually subject to a penalty if you withdraw them before you turn 59 1/2. If you made the first contribution to your Roth IRA at least five years before, you can also withdraw the growth for qualified education expenses. The benefit of using a Roth IRA over a 529 account is flexibility: If your child doesn’t go to college, you can leave the savings in the Roth IRA for your retirement. Also, you have more investment options.
Start putting something away consistently, no matter how much
The average tuition cost at a public four-year in-state university is $10,740, in 2021-22, according to the College Board. If your child is young, this will likely be much higher when they’re ready for college. Costs will be higher still if they don’t live at home and need to pay for room and board.
It can be overwhelming to think about how much your child will need to pay for college, but the best thing you can give your money is time to grow. That means putting some money away on a regular basis even if it feels like a drop in the bucket and starting as soon as possible.
Let’s say you deposit an initial $200, then save $50 per month from birth through age 18. By the end of that time, you’ve contributed $11,000, but when you include modest investment returns of 5%, you’ll actually have $18,025 saved. That may not be enough to cover four years of college, but it makes an impact. And that’s assuming your savings rate doesn’t increase.
You can use an investment return calculator to see how college savings can grow over time.

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Make a plan for extra money in your budget
Over time, you’ll probably find extra money in your budget that could boost college savings, like a tax refund or merit raise. Child care costs will also likely diminish or go away as your child ages, lowering your fixed expenses. Make a plan early to use some of these funds to save more for college.
Perhaps you want to put one-quarter of any windfall into college savings, or you decide to reallocate funds that previously went toward child care into their 529. The details don’t matter, but you’ll want to make these plans before the money is in hand. Otherwise, extra funds have a way of allocating themselves.
Don’t compromise your retirement for college savings
The survey found that nearly 3 in 10 parents of children under 18 who have personal student loan debt (29%) prioritize saving for their kids’ education over saving for retirement. While it makes sense that parents want to keep student loan debt from burdening their children, retirement savings need to come first. Student loans are an option if your child needs them, but you can’t take out loans to cover your expenses in retirement.
Look into ways to cut costs before applications start
You don’t need to wait until your teenager’s junior year of high school to start thinking about how to keep college costs reasonable. Talk to your child early about how much you can afford to contribute to their education and the steps they can take to limit student loan debt. This could mean starting out at a two-year college, choosing an in-state school and applying for scholarships.
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The other big student loan news: Changes to repayment
Canva
Some of the most common types of debt—a mortgage, an auto loan, and a credit card balance—are often necessary forms of debt people take on for everyday life, from covering household purchases and building good credit to attaining the American Dream of home ownership.
In the U.S., pursuing higher education has also often meant adding on another type of debt burden. Since The Great Recession, rising tuition at U.S. universities has contributed to student loans growing at rates unseen with other forms of personal debt. As of June 2022, the average student loan debt among consumers in the U.S. totaled $39,381, according to Experian. In 2012, U.S. consumers' overall student loan debt surpassed the $1 trillion mark for the first time, and it's continued its climb since.
To better understand how student loan debt has grown over time, Experian compiled data collected from student loan holders from across the country and government data dating back to 2009. The average loan balance used in the analysis represents the average debt among all student loan borrowers.
Historical data shows how average student loan debt balances have increased faster than inflation. In fact, student debt has also grown to equal more than credit card and auto loan balances combined.

Canva
Some of the most common types of debt—a mortgage, an auto loan, and a credit card balance—are often necessary forms of debt people take on for everyday life, from covering household purchases and building good credit to attaining the American Dream of home ownership.
In the U.S., pursuing higher education has also often meant adding on another type of debt burden. Since The Great Recession, rising tuition at U.S. universities has contributed to student loans growing at rates unseen with other forms of personal debt. As of June 2022, the average student loan debt among consumers in the U.S. totaled $39,381, according to Experian. In 2012, U.S. consumers' overall student loan debt surpassed the $1 trillion mark for the first time, and it's continued its climb since.
To better understand how student loan debt has grown over time, Experian compiled data collected from student loan holders from across the country and government data dating back to 2009. The average loan balance used in the analysis represents the average debt among all student loan borrowers.
Historical data shows how average student loan debt balances have increased faster than inflation. In fact, student debt has also grown to equal more than credit card and auto loan balances combined.

-
The other big student loan news: Changes to repayment
Experian
As of Q2 2021, the average student loan debt balance has grown by nearly 92% since 2009, according to Experian data. Student loan debt averages saw the biggest year-over-year increase from summer 2012 to summer 2013 when they jumped nearly 10%. For Americans who carry student loan debt, it averages nearly $40,000—second only to home mortgages when it comes to consumers' average debt balance.
Experian
As of Q2 2021, the average student loan debt balance has grown by nearly 92% since 2009, according to Experian data. Student loan debt averages saw the biggest year-over-year increase from summer 2012 to summer 2013 when they jumped nearly 10%. For Americans who carry student loan debt, it averages nearly $40,000—second only to home mortgages when it comes to consumers' average debt balance.
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The other big student loan news: Changes to repayment
Experian
According to the U.S. Bureau of Labor Statistics (BLS), the annual nationwide inflation rate in the U.S. hovered around 2%—and often fell below 2%—over the decade leading up to the COVID-19 pandemic. In 2021, the first full pandemic-era calendar year, the inflation rate spiked to 7%.
Since the summer of 2012, the average student loan balance has grown much more rapidly. Over the three-year period preceding 2012, the average student loan balance grew by just under $2,000. Since 2012, student debt rose steadily at a much faster rate than income.
Experian
According to the U.S. Bureau of Labor Statistics (BLS), the annual nationwide inflation rate in the U.S. hovered around 2%—and often fell below 2%—over the decade leading up to the COVID-19 pandemic. In 2021, the first full pandemic-era calendar year, the inflation rate spiked to 7%.
Since the summer of 2012, the average student loan balance has grown much more rapidly. Over the three-year period preceding 2012, the average student loan balance grew by just under $2,000. Since 2012, student debt rose steadily at a much faster rate than income.
-
The other big student loan news: Changes to repayment
Experian
The median household income in the U.S. fell in the years following the financial crisis of 2008, and then saw modest year-over-year growth from 2015 to 2020, according to the U.S. Census Bureau.
Comparatively, the average student loan debt balance has increased at more than twice the rate of the median household income since 2009. By 2020, the median household income had grown from $49,777 to $67,521, or about 36%, not adjusting for inflation. Between 2009 and June 2022, the average student loan balance held by U.S. consumers grew about 92%, from $20,560 to $39,381.
Experian
The median household income in the U.S. fell in the years following the financial crisis of 2008, and then saw modest year-over-year growth from 2015 to 2020, according to the U.S. Census Bureau.
Comparatively, the average student loan debt balance has increased at more than twice the rate of the median household income since 2009. By 2020, the median household income had grown from $49,777 to $67,521, or about 36%, not adjusting for inflation. Between 2009 and June 2022, the average student loan balance held by U.S. consumers grew about 92%, from $20,560 to $39,381.
-
-
The other big student loan news: Changes to repayment
Experian
For at least a decade, college tuition has become increasingly expensive, according to data from BLS and the U.S. Department of Education.
The rate at which the average student loan debt balance in the U.S. has increased actually slowed from 2020 to 2021, according to Experian data. This is largely due to a nationwide drop in college enrollment during the COVID-19 pandemic, which reduced the number of people who took out new loans.
The CARES Act, passed in March 2020, also affected loan balances when it set an emergency relief interest rate for federal student loans at 0%. The law also allows employers to make up to $5,250 in tax-free annual payments toward their employees' student loans, which could have had an effect.
On August 24, 2022, the Biden administration announced a student debt relief plan to cancel $10,000 in student debt for individuals making less than $125,000 a year, or $250,000 for married couples. Pell Grant recipients will receive $20,000 in loan forgiveness. For all borrowers, the pause on federal loan repayment has been extended for more than two years now, with a final deadline of December 31, 2022.
This story originally appeared on Experian and was produced and distributed in partnership with Stacker Studio.
Experian
For at least a decade, college tuition has become increasingly expensive, according to data from BLS and the U.S. Department of Education.
The rate at which the average student loan debt balance in the U.S. has increased actually slowed from 2020 to 2021, according to Experian data. This is largely due to a nationwide drop in college enrollment during the COVID-19 pandemic, which reduced the number of people who took out new loans.
The CARES Act, passed in March 2020, also affected loan balances when it set an emergency relief interest rate for federal student loans at 0%. The law also allows employers to make up to $5,250 in tax-free annual payments toward their employees' student loans, which could have had an effect.
On August 24, 2022, the Biden administration announced a student debt relief plan to cancel $10,000 in student debt for individuals making less than $125,000 a year, or $250,000 for married couples. Pell Grant recipients will receive $20,000 in loan forgiveness. For all borrowers, the pause on federal loan repayment has been extended for more than two years now, with a final deadline of December 31, 2022.
This story originally appeared on Experian and was produced and distributed in partnership with Stacker Studio.