Target is facing more backlash after removing LGBTQ+-themed products
NEW YORK — Target once distinguished itself as being boldly supportive of the LGBTQ+ community.
Now that status is tarnished after it removed some LGBTQ+-themed products and relocated Pride Month displays to the back of stores in certain Southern locations in response to online complaints and in-store confrontations that it says threatened employees’ well-being.
Target faces a second backlash from customers upset by the discount retailer’s reaction to aggressive, anti-LGBTQ+ activism, which has also been sweeping through Republican state legislatures. Civil rights groups chided the company on Wednesday for caving to anti-LGBTQ+ customers who tipped over displays and expressed outrage over gender-fluid bathing suits.
“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet,” Human Rights Campaign president Kelley Robinson said in a statement. “That’s what the bullies want.”

Seth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
The uproar over Target’s Pride Month marketing — and its response to critics — is just the latest example of how companies are struggling to cater to different groups of customers at a time of extreme cultural divides, particularly around transgender rights.
Bud Light is still dealing with the fallout from when it sent transgender influencer Dylan Mulvaney a beer can with her face on it, which Mulvaney then displayed in an Instagram post, igniting backlash. Bud Light’s parent company is tripling its U.S. marketing spending this summer as it tries to restore lost sales.
In Florida, Disney has been engaged in a legal battle with Gov. Ron DeSantis since expressing opposition to the state’s classroom limits on discussing gender identity and sexual orientation.
Allen Adamson, the co-founder and managing partner of the marketing firm Metaforce, said Target should have thought through the potential for backlash and taken steps to avoid it, like varying the products it sells by region.

George Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
“The country is far less homogenous than it ever was,” he said. “For any brand, it’s not ‘one size fits all’ anymore.”
According to a 2021 Gallup poll, 21% of people in Generation Z identify as lesbian, gay, bisexual or transgender, compared with 3% of Baby Boomers. Gallup has also found that younger consumers are most likely to want brands to promote diversity and take a stand on social issues.
“Pulling back is the worst thing that they could have done,” said Jake Bjorseth, who runs trndsttrs, an agency helping brands understand and reach Gen Z customers. “Not to expect potential backlash is to not understand what (LGBTQ+) members go through on a daily basis.”
“Once they fold to the more extreme edges of the issue, then they’ve lost their footing,” Adamson added. “If you can change a big brand just by knocking over a display, then they are on the defense, and you never win on the defense.”
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Target is facing more backlash after removing LGBTQ+-themed productsSeth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
Seth WenigPride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
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Target is facing more backlash after removing LGBTQ+-themed productsSeth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
Seth WenigPride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
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Target is facing more backlash after removing LGBTQ+-themed productsSeth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
Seth WenigPride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
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Target is facing more backlash after removing LGBTQ+-themed productsSeth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
Seth WenigPride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
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Target is facing more backlash after removing LGBTQ+-themed productsSeth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
Seth WenigPride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
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Target is facing more backlash after removing LGBTQ+-themed productsSeth Wenig
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
Seth WenigPride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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Target is facing more backlash after removing LGBTQ+-themed productsGeorge Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
George Walker IVPride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
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It’s Pride Month. Here’s what you need to knowSimeon Solomon // Wikimedia Commons
Today’s Gay Liberation Movement can trace its roots directly to the Stonewall riots on June 28, 1969. The impromptu demonstrations, which occurred after a nighttime police raid at the Stonewall Inn in Greenwich Village, New York City, lasted several days. Soon after, the Gay Liberation Front was formed, joining the many gay activist organizations that had been springing up in previous decades. From there, the movement caught fire and spread rapidly.
Stacker put together a timeline of LGBTQ+ history leading up to Stonewall, beginning with prehistoric events and ending in the late 1960s. As you read, keep in mind that LGBTQ+ is a relatively new term and, while queer people have always existed, the terminology has changed frequently over the years. In an effort to avoid being anachronistic and to accurately describe the experiences of these historical figures, we have chosen in some instances to use the terminology of the time.
Keep reading to learn about some significant moments in LGBTQ+ history.
You may also like: A history of LGBTQ+ representation in film
Simeon Solomon // Wikimedia CommonsToday’s Gay Liberation Movement can trace its roots directly to the Stonewall riots on June 28, 1969. The impromptu demonstrations, which occurred after a nighttime police raid at the Stonewall Inn in Greenwich Village, New York City, lasted several days. Soon after, the Gay Liberation Front was formed, joining the many gay activist organizations that had been springing up in previous decades. From there, the movement caught fire and spread rapidly.
Stacker put together a timeline of LGBTQ+ history leading up to Stonewall, beginning with prehistoric events and ending in the late 1960s. As you read, keep in mind that LGBTQ+ is a relatively new term and, while queer people have always existed, the terminology has changed frequently over the years. In an effort to avoid being anachronistic and to accurately describe the experiences of these historical figures, we have chosen in some instances to use the terminology of the time.
Keep reading to learn about some significant moments in LGBTQ+ history.
You may also like: A history of LGBTQ+ representation in film
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It’s Pride Month. Here’s what you need to knowAirman 1st Class Perry Aston // U.S. Air Force
Although rock art dating as far back as 9600 B.C. depicts what some scholars have interpreted as homosexual love scenes, one of the first sets of skeletal remains of an LGBTQ+ person was a body thought to be a transgender woman discovered in 2011. The archaeological remains, which were found outside Prague, were that of a skeleton that was assigned male at birth but arranged in a burial ritual that was reserved strictly for women. “We believe this is one of the earliest cases of what could be described as a transsexual or third gender grave in the Czech Republic,” archaeologist Katerina Semradova said at a press conference.
Airman 1st Class Perry Aston // U.S. Air ForceAlthough rock art dating as far back as 9600 B.C. depicts what some scholars have interpreted as homosexual love scenes, one of the first sets of skeletal remains of an LGBTQ+ person was a body thought to be a transgender woman discovered in 2011. The archaeological remains, which were found outside Prague, were that of a skeleton that was assigned male at birth but arranged in a burial ritual that was reserved strictly for women. “We believe this is one of the earliest cases of what could be described as a transsexual or third gender grave in the Czech Republic,” archaeologist Katerina Semradova said at a press conference.
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It’s Pride Month. Here’s what you need to knowAhmad Badr // Wikimedia Commons
Niankhkhnum and Khnumhotep were ancient manicurists who worked for the royal court in a city called Saqqara, Egypt, around 2400 B.C. In 1964, archaeologists unearthed a joint tomb in which the men were buried face-to-face in the same fashion many married couples were buried at the time. Although the site is called the Tomb of the Two Brothers, and there is debate as to its significance, many historians have interpreted it as evidence of early gay relationships. “Same-sex desire existed just behind the ideal facade constructed by the ancients,” said Egyptologist Greg Reeder in a 1998 speech in Dallas.
Ahmad Badr // Wikimedia CommonsNiankhkhnum and Khnumhotep were ancient manicurists who worked for the royal court in a city called Saqqara, Egypt, around 2400 B.C. In 1964, archaeologists unearthed a joint tomb in which the men were buried face-to-face in the same fashion many married couples were buried at the time. Although the site is called the Tomb of the Two Brothers, and there is debate as to its significance, many historians have interpreted it as evidence of early gay relationships. “Same-sex desire existed just behind the ideal facade constructed by the ancients,” said Egyptologist Greg Reeder in a 1998 speech in Dallas.
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It’s Pride Month. Here’s what you need to knowSimeon Solomon // Wikimedia Commons
The lesbian poet Sappho, who hailed from the island of Lesbos (the root of the word lesbian), was born sometime between 630 and 621 B.C. Though her sexuality has been an ongoing subject of debate, she wrote commonly about seemingly lesbian desires, and her only complete surviving poem, “Ode to Aphrodite,” features the female speaker begging the goddess of love to help her get over her unrequited love for a woman.
Simeon Solomon // Wikimedia CommonsThe lesbian poet Sappho, who hailed from the island of Lesbos (the root of the word lesbian), was born sometime between 630 and 621 B.C. Though her sexuality has been an ongoing subject of debate, she wrote commonly about seemingly lesbian desires, and her only complete surviving poem, “Ode to Aphrodite,” features the female speaker begging the goddess of love to help her get over her unrequited love for a woman.
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It’s Pride Month. Here’s what you need to knowGeorge E. Koronaios // Wikimedia Commons
In 27 B.C., Augustus established the Roman Empire under which the first recorded same-sex marriage ceremony reportedly took place. At this time, laws around homosexuality were also formed—among them that gay prostitution would be legal, but taxed. When Nero became emperor decades later, he married two men—one of whom Nero allegedly dressed in the clothing of one of Caesar’s wives and even castrated to make the man seem more “womanlike.”
George E. Koronaios // Wikimedia CommonsIn 27 B.C., Augustus established the Roman Empire under which the first recorded same-sex marriage ceremony reportedly took place. At this time, laws around homosexuality were also formed—among them that gay prostitution would be legal, but taxed. When Nero became emperor decades later, he married two men—one of whom Nero allegedly dressed in the clothing of one of Caesar’s wives and even castrated to make the man seem more “womanlike.”
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It’s Pride Month. Here’s what you need to knowFrancisco Goya // Wikimedia Commons
In 1478, the Spanish Inquisition was established, which resulted in the stoning and castration of many gays and lesbians, dubbed “sodomites” at the time. Decades later, it is estimated there were nearly 1,000 sodomy trials before the Aragonese Inquisition.
Francisco Goya // Wikimedia CommonsIn 1478, the Spanish Inquisition was established, which resulted in the stoning and castration of many gays and lesbians, dubbed “sodomites” at the time. Decades later, it is estimated there were nearly 1,000 sodomy trials before the Aragonese Inquisition.
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It’s Pride Month. Here’s what you need to knowMICHAL CIZEK/AFP // Getty Images
The Holy Roman Empire in 1532 made intercourse between two women a crime punishable by death. In 1533, the “abominable vice of buggery” for both sexes was made a capital crime, a law that remained mostly unchanged until 1861, when it was changed to life in prison. The last people executed for the crime were Londoners James Pratt and John Smith, who were executed by hanging after the landlord claimed to have seen them through a keyhole having sex.
MICHAL CIZEK/AFP // Getty ImagesThe Holy Roman Empire in 1532 made intercourse between two women a crime punishable by death. In 1533, the “abominable vice of buggery” for both sexes was made a capital crime, a law that remained mostly unchanged until 1861, when it was changed to life in prison. The last people executed for the crime were Londoners James Pratt and John Smith, who were executed by hanging after the landlord claimed to have seen them through a keyhole having sex.
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It’s Pride Month. Here’s what you need to knowCornelius De Neve // Wikimedia Commons
It is well-documented that King James I had a lover named George Villiers whom he called his husband and the one he loved “more than anyone else.” In 1623, he went to the length of appointing his “sweetheart,” as he also called him, to the nobility as the Duke of Buckingham, a move that made him the highest-ranking subject outside the royal family.
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Cornelius De Neve // Wikimedia CommonsIt is well-documented that King James I had a lover named George Villiers whom he called his husband and the one he loved “more than anyone else.” In 1623, he went to the length of appointing his “sweetheart,” as he also called him, to the nobility as the Duke of Buckingham, a move that made him the highest-ranking subject outside the royal family.
You may also like: The best streaming services in 2021
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It’s Pride Month. Here’s what you need to knowJean-Pierre Houël // Wikimedia Commons
During the French Revolution, the penal code outlined new crimes and their respective punishments in an effort to take sweeping power away from judges. Along with the new code came the legalization of sodomy, which was the first lift on the ban in Western Europe and one that paved the way for others to follow.
Jean-Pierre Houël // Wikimedia CommonsDuring the French Revolution, the penal code outlined new crimes and their respective punishments in an effort to take sweeping power away from judges. Along with the new code came the legalization of sodomy, which was the first lift on the ban in Western Europe and one that paved the way for others to follow.
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It’s Pride Month. Here’s what you need to knowMarkus Bernet // Wikimedia Commons
In 1811, the Netherlands was the first major European country of the 19th century to decriminalize homosexuality. The Dominican Republic followed suit in 1822. Over the next decade, El Salvador, Brazil, Bolivia, Portugal, Argentina, Turkey (then the Ottoman Empire), Honduras, Italy, and even the Vatican did the same—all before the turn of the next century. By contrast, Russia, Poland, and Germany enacted new laws against gay and lesbian activity.
Markus Bernet // Wikimedia CommonsIn 1811, the Netherlands was the first major European country of the 19th century to decriminalize homosexuality. The Dominican Republic followed suit in 1822. Over the next decade, El Salvador, Brazil, Bolivia, Portugal, Argentina, Turkey (then the Ottoman Empire), Honduras, Italy, and even the Vatican did the same—all before the turn of the next century. By contrast, Russia, Poland, and Germany enacted new laws against gay and lesbian activity.
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It’s Pride Month. Here’s what you need to knowJohn K. Hillers // Wikimedia Commons
In 1886, a mixed-gender Zuni Native American named We’wha took part in a delegation to Washington D.C., where they were introduced to then-President Grover Cleveland. We’wha was a famous Lhamana, a person in Zuni culture who is assigned a male gender at birth but takes on ceremonial roles and attire typically reserved for women. Today, the Lhamana gender identity is referred to as “two-spirit” or “third-gender.”
John K. Hillers // Wikimedia CommonsIn 1886, a mixed-gender Zuni Native American named We’wha took part in a delegation to Washington D.C., where they were introduced to then-President Grover Cleveland. We’wha was a famous Lhamana, a person in Zuni culture who is assigned a male gender at birth but takes on ceremonial roles and attire typically reserved for women. Today, the Lhamana gender identity is referred to as “two-spirit” or “third-gender.”
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It’s Pride Month. Here’s what you need to knowWikimedia Commons
Magnus Hirschfeld was a German physician who spent most of his career studying sexuality with a focus on homosexuality. He became a champion for gay rights and co-founded the Scientific-Humanitarian Committee, the world’s first gay rights organization. Being both Jewish and gay, he was frequently targeted in his home country, yet he continued his work. He said he became interested in activism after observing many of his gay patients who died by suicide.
Wikimedia CommonsMagnus Hirschfeld was a German physician who spent most of his career studying sexuality with a focus on homosexuality. He became a champion for gay rights and co-founded the Scientific-Humanitarian Committee, the world’s first gay rights organization. Being both Jewish and gay, he was frequently targeted in his home country, yet he continued his work. He said he became interested in activism after observing many of his gay patients who died by suicide.
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It’s Pride Month. Here’s what you need to knowT. Kajiwara // Wikimedia Commons
A contemporary of Magnus Hirschfeld’s, Emma Goldman was an American feminist and anarchist who served as an early ally to gay rights activism. The Russian-born Jew, who emigrated to America as a teenager, was heterosexual but spent much of her life championing various minority causes. In a letter to Hirschfeld, she said: “It is a tragedy, I feel, that people of a different sexual type are caught in a world which shows so little understanding for homosexuals and is so crassly indifferent to the various gradations and variations of gender and their great significance in life.”
T. Kajiwara // Wikimedia CommonsA contemporary of Magnus Hirschfeld’s, Emma Goldman was an American feminist and anarchist who served as an early ally to gay rights activism. The Russian-born Jew, who emigrated to America as a teenager, was heterosexual but spent much of her life championing various minority causes. In a letter to Hirschfeld, she said: “It is a tragedy, I feel, that people of a different sexual type are caught in a world which shows so little understanding for homosexuals and is so crassly indifferent to the various gradations and variations of gender and their great significance in life.”
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It’s Pride Month. Here’s what you need to knowWikimedia Commons
Dora Richter was a transgender woman under the care of Magnus Hirschfeld who received the first known vaginoplasty procedure in 1931 (though Hirschfeld did not perform the surgery). Along with a number of other transgender women, Richter worked at the Institute for Sexual Research where she was given special permission by police to wear women’s clothing. Two years after her affirmation surgery, the Nazis burned the library of the Institute and began sending homosexuals to concentration camps.
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Wikimedia CommonsDora Richter was a transgender woman under the care of Magnus Hirschfeld who received the first known vaginoplasty procedure in 1931 (though Hirschfeld did not perform the surgery). Along with a number of other transgender women, Richter worked at the Institute for Sexual Research where she was given special permission by police to wear women’s clothing. Two years after her affirmation surgery, the Nazis burned the library of the Institute and began sending homosexuals to concentration camps.
You may also like: 50 of the best albums by LGBTQ+ musicians
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It’s Pride Month. Here’s what you need to knowHarris & Ewing // Wikimedia Commons
Amelia Earhart and openly gay reporter Lorena Hickok are just two of the women with whom former first lady Eleanor Roosevelt was rumored to have had closeted affairs, the latter with whom she exchanged more than 3,300 letters over a 30-year period; Roosevelt and Hickok allegedly began an affair from 1932 to 1938. There has been extensive speculation about the former first lady’s sexuality over the years, however, some have argued it’s irrelevant when discussing her contribution to the gay rights movement, particularly given her position of power. “[Roosevelt] did more than almost anyone in the pre-Stonewall era to model acceptance of gay relationships—and she did it in the White House,” wrote Marc Peyser for the Huffington Post.
Harris & Ewing // Wikimedia CommonsAmelia Earhart and openly gay reporter Lorena Hickok are just two of the women with whom former first lady Eleanor Roosevelt was rumored to have had closeted affairs, the latter with whom she exchanged more than 3,300 letters over a 30-year period; Roosevelt and Hickok allegedly began an affair from 1932 to 1938. There has been extensive speculation about the former first lady’s sexuality over the years, however, some have argued it’s irrelevant when discussing her contribution to the gay rights movement, particularly given her position of power. “[Roosevelt] did more than almost anyone in the pre-Stonewall era to model acceptance of gay relationships—and she did it in the White House,” wrote Marc Peyser for the Huffington Post.
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It’s Pride Month. Here’s what you need to knowWikimedia Commons
In 1936, Spanish police raided the Granada home of Federico García Lorca, a famous poet they described as a socialist prone to “homosexual and abnormal practices.” He fled to a friend’s house but they caught up with him and surrounded the home, arrested him, and took him to an interrogation spot called the Fuente Grande. According to documents published in 2015, they executed him after he gave unspecified confessions, burying him on site in a “very shallow grave, in a ravine.”
Wikimedia CommonsIn 1936, Spanish police raided the Granada home of Federico García Lorca, a famous poet they described as a socialist prone to “homosexual and abnormal practices.” He fled to a friend’s house but they caught up with him and surrounded the home, arrested him, and took him to an interrogation spot called the Fuente Grande. According to documents published in 2015, they executed him after he gave unspecified confessions, burying him on site in a “very shallow grave, in a ravine.”
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It’s Pride Month. Here’s what you need to knowKeystone Features // Getty Images
When biologist Alfred Kinsey published “Sexual Behavior in the Human Male” in 1948, he asserted that approximately 37% of men at the time had engaged in homosexual activities at least once. That, along with other findings in his book, acted as the “opening salvos of the sexual revolution,” according to some, and brought the conversation about sex of all types to the mainstream.
“During the Twentieth Century, no one individual did more to bring homosexuality into the public forum than Alfred Charles Kinsey,” wrote James Alan Branch, professor of Christian ethics at Midwestern Baptist Theological Seminary. “Prior to Kinsey, people were generally considered to be either heterosexual or homosexual. Instead of this binary approach, Kinsey saw sexual behavior on a continuum which rarely described individuals as either strictly homosexual or heterosexual.”
Keystone Features // Getty ImagesWhen biologist Alfred Kinsey published “Sexual Behavior in the Human Male” in 1948, he asserted that approximately 37% of men at the time had engaged in homosexual activities at least once. That, along with other findings in his book, acted as the “opening salvos of the sexual revolution,” according to some, and brought the conversation about sex of all types to the mainstream.
“During the Twentieth Century, no one individual did more to bring homosexuality into the public forum than Alfred Charles Kinsey,” wrote James Alan Branch, professor of Christian ethics at Midwestern Baptist Theological Seminary. “Prior to Kinsey, people were generally considered to be either heterosexual or homosexual. Instead of this binary approach, Kinsey saw sexual behavior on a continuum which rarely described individuals as either strictly homosexual or heterosexual.”
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It’s Pride Month. Here’s what you need to knowRoger Jackson/Central Press // Getty Images
Gender confirmation surgeries (called “sex reassignment” at the time) had been performed prior to Christine Jorgensen. However, the transgender woman from the Bronx was the first person to become famous for it, bringing awareness and resources to the trans community that previously had very little access to information. After completing two operations in Denmark, she returned to New York to instant fame and began touring, writing, and speaking to advocate for transgender rights.
Roger Jackson/Central Press // Getty ImagesGender confirmation surgeries (called “sex reassignment” at the time) had been performed prior to Christine Jorgensen. However, the transgender woman from the Bronx was the first person to become famous for it, bringing awareness and resources to the trans community that previously had very little access to information. After completing two operations in Denmark, she returned to New York to instant fame and began touring, writing, and speaking to advocate for transgender rights.
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It’s Pride Month. Here’s what you need to knowWikimedia Commons
In 1955, there weren’t any lesbian political rights groups in the United States until the Daughters of Bilitis formed in San Francisco, making history as the first group of its kind. What began as a safe space for women to meet without the risk of police raids at gay bars quickly morphed into a full-blown political organization that created other political offshoots including The Ladder—the first nationally distributed lesbian publication—which encouraged women to “take off their masks.” For 14 years, DOB, as they were known, helped women come out of the closest and offered resources to anyone who needed it.
Wikimedia CommonsIn 1955, there weren’t any lesbian political rights groups in the United States until the Daughters of Bilitis formed in San Francisco, making history as the first group of its kind. What began as a safe space for women to meet without the risk of police raids at gay bars quickly morphed into a full-blown political organization that created other political offshoots including The Ladder—the first nationally distributed lesbian publication—which encouraged women to “take off their masks.” For 14 years, DOB, as they were known, helped women come out of the closest and offered resources to anyone who needed it.
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It’s Pride Month. Here’s what you need to knowTownsend // Getty Images
James Baldwin published “Go Tell It on the Mountain” in 1956, offering the world a novel that was “pivotal in American gay literature,” according to many critics. Although the theme of homosexuality is never outrightly expressed, the subtext is hard to miss.
Townsend // Getty ImagesJames Baldwin published “Go Tell It on the Mountain” in 1956, offering the world a novel that was “pivotal in American gay literature,” according to many critics. Although the theme of homosexuality is never outrightly expressed, the subtext is hard to miss.
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It’s Pride Month. Here’s what you need to knowDaderot // Wikimedia Commons
One, Inc. v. Olesen was the first U.S. Supreme Court case that involved gay rights—and it won, marking a triumphant moment for the emerging liberation movement. The ruling occurred in 1958 when the high court overturned a federal district court’s decision to label gay magazine ONE: The Homosexual Magazine as “obscene” and ban it from being distributed through the United States Postal Service.
Daderot // Wikimedia CommonsOne, Inc. v. Olesen was the first U.S. Supreme Court case that involved gay rights—and it won, marking a triumphant moment for the emerging liberation movement. The ruling occurred in 1958 when the high court overturned a federal district court’s decision to label gay magazine ONE: The Homosexual Magazine as “obscene” and ban it from being distributed through the United States Postal Service.
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It’s Pride Month. Here’s what you need to knowPatrick Emerson // Flickr
In 1962, Illinois became the first state in the nation to remove sodomy laws from its criminal code. The historic legislation occurred after the American Law Institute put together a list of recommendations called the Model Penal Code in an effort to create more legal uniformity across states. Illinois was the first state to adopt the full set of recommendations that omitted sodomy from the criminal code.
You may also like: 50 celebrities you might not know are LGTBQ+
Patrick Emerson // FlickrIn 1962, Illinois became the first state in the nation to remove sodomy laws from its criminal code. The historic legislation occurred after the American Law Institute put together a list of recommendations called the Model Penal Code in an effort to create more legal uniformity across states. Illinois was the first state to adopt the full set of recommendations that omitted sodomy from the criminal code.
You may also like: 50 celebrities you might not know are LGTBQ+
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It’s Pride Month. Here’s what you need to knowWarren K Leffler // Wikimedia Commons
Although it’s hard to say for sure given the burgeoning nature of the gay rights movement at the time, the protests outside the U.S. Army’s Whitehall Street induction center in 1964 are generally considered to be the first public demonstrations for gay rights. The demonstrations occurred after the confidentiality of a gay man’s draft record was broached, prompting an activist named Randy Wicker to organize the protest to speak out against the military’s anti-gay policies.
Warren K Leffler // Wikimedia CommonsAlthough it’s hard to say for sure given the burgeoning nature of the gay rights movement at the time, the protests outside the U.S. Army’s Whitehall Street induction center in 1964 are generally considered to be the first public demonstrations for gay rights. The demonstrations occurred after the confidentiality of a gay man’s draft record was broached, prompting an activist named Randy Wicker to organize the protest to speak out against the military’s anti-gay policies.
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It’s Pride Month. Here’s what you need to knowWarren K Leffler // Wikimedia Commons
In 1965, a group of young people in San Francisco got together to create the Vanguard, the country’s first gay liberation organization. The group, co-founded by Adrian Ravarour and Billy Garrison, also produced an accompanying news publication, the Vanguard Magazine, which was created by Jean-Paul Marat and Keith Oliver St.Clair.
Warren K Leffler // Wikimedia CommonsIn 1965, a group of young people in San Francisco got together to create the Vanguard, the country’s first gay liberation organization. The group, co-founded by Adrian Ravarour and Billy Garrison, also produced an accompanying news publication, the Vanguard Magazine, which was created by Jean-Paul Marat and Keith Oliver St.Clair.
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It’s Pride Month. Here’s what you need to knowMattachine Society of New York
When the New York State Liquor Authority banned bartenders from serving alcohol to gay people, an activist group called the Mattachine Society responded in 1966. Large groups turned out at the bar Julius’ in New York City to host a “Sip-In,” as they called it, promoting the issue to land in court. “The importance of this, I think, was that until this time gay people had never really fought back,” said Dick Leitsch, head of the New York Mattachine Society at the time. “We just sort of took in everything passively, didn’t do anything about it. And this time we did it, and we won.”
Mattachine Society of New YorkWhen the New York State Liquor Authority banned bartenders from serving alcohol to gay people, an activist group called the Mattachine Society responded in 1966. Large groups turned out at the bar Julius’ in New York City to host a “Sip-In,” as they called it, promoting the issue to land in court. “The importance of this, I think, was that until this time gay people had never really fought back,” said Dick Leitsch, head of the New York Mattachine Society at the time. “We just sort of took in everything passively, didn’t do anything about it. And this time we did it, and we won.”
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It’s Pride Month. Here’s what you need to knowDavid McNew // Getty Images
After plain-clothed police officers raided the Black Cat Tavern in Los Angeles on New Year’s Day in 1967, beating up staff and patrons alike, a group of gay rights protestors began demonstrating out front. Organized by the Personal Rights in Defense and Education group, the crowd was considered the biggest civil rights demonstration the LGBTQ+ community had produced at the time, leading some historians to call it the “birthplace of a worldwide movement.”
David McNew // Getty ImagesAfter plain-clothed police officers raided the Black Cat Tavern in Los Angeles on New Year’s Day in 1967, beating up staff and patrons alike, a group of gay rights protestors began demonstrating out front. Organized by the Personal Rights in Defense and Education group, the crowd was considered the biggest civil rights demonstration the LGBTQ+ community had produced at the time, leading some historians to call it the “birthplace of a worldwide movement.”
Target has long been seen as a trailblazer among retailers in the way it embraced LGBTQ+ rights and customers. It was among the first to showcase themed merchandise to honor Pride Month, which takes place in June, and it has been out front in developing relationships with LGBTQ+ suppliers.
It has also faced backlash. In 2016, when a national debate exploded over transgender rights, the company declared that “inclusivity is a core belief at Target” and said it supported transgender employees and customers using whichever restroom or fitting room “corresponds with their gender identity.”
But even after being threatened with boycotts by some customers, Target announced months later that more stores would make available a single-toilet bathroom with a door that could be locked.

George Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
As recently as last year, law enforcement agencies were brought in to monitor a social media threat from a young Arizona man who said he was “leading the war” against Target for its Pride Month merchandise, and he encouraged others to take action.
But the company is operating in an even more politicized environment now.
There are close to 500 anti-LGBTQ+ bills that have gone before state legislatures since the start of this year, according to the American Civil Liberties Union. At least 17 states have enacted laws restricting or banning gender-affirming care for transgender minors, though judges have temporarily blocked their enforcement in some states.

George Walker IV
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/George Walker IV)
Target declined on Wednesday to say which items it was pulling from its stores. But “tuck friendly” women’s swimsuits, which allow trans women who have not had gender-affirming operations to conceal their private parts, were among Target’s Pride items that garnered the most attention. Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ+ clothing and accessories, have also created backlash.
The controversy at Target has been exacerbated by several misleading videos circulating online. In some, people falsely claimed the retailer was selling “tuck-friendly” bathing suits for kids.
“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” Target said in a statement Tuesday.
The company pledged its continued support for the LGBTQ+ community and noted it is “standing with them as we celebrate Pride Month and throughout the year.”