Sacramento Kings announce multiyear partnership with Grammy Award-winning rapper 50 Cent
Grammy Award-winning musician and entrepreneur Curtis “50 Cent” Jackson sat courtside with Kings owner Vivek Ranadive during a Las Vegas Summer League game earlier this month. Apparently, they had business to discuss.
The Kings on Tuesday announced a multiyear partnership with Jackson, his premium wine and spirits company, Sire Spirits LLC, and his charity, the G-Unity Foundation.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” Ranadive said in a news release. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
Sire Spirits will become the official champagne and spirits partner for one of Golden 1 Center’s largest premium clubs, Rush, which serves courtside and season ticket members. Fans might even find Jackson in the club, which will feature a 500-bottle wall of his award-winning champagne Le Chemin du Roi, which is French for “The King’s Path.”
“I did this deal after meeting with Vivek Ranadive and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” Jackson said. “I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”
As part of their partnership, Jackson’s G-Unity Foundation will team with the Sacramento Kings Foundation to “deeply invest” in Sacramento youth throughout the season, including providing scholarships as part of the team’s mentorship efforts, the Kings said.
The G-Unity Foundation, founded by Jackson in 2003, supports programs that foster social and leadership skills in young people across the nation. Later this week, the Kings said, the two foundations will host a dinner for Kings and Queen Rise Co-Ed Youth Sports and Mentoring League players and coaches. The event will feature a conversation between Jackson and Kings TV’s Kyle Draper, focusing on Jackson’s career path and the G Unity Foundation.
During the season, Jackson will host high school students for a Kings game in an exclusive suite; participate in a sweepstakes for a road trip meet and greet; and take part in an episode of “Beyond the Paint,” a Kings series that explores the cross section of sports, culture and social issues to share varying perspectives and experiences. Jackson will also work with the Kings to create live entertainment experiences at Golden 1 Center, the team said.
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersRick Scuteri
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersMichael Conroy
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersDavid J. Phillip
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersAlan Youngblood
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
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Sources: Wall to be bought out, intends to join ClippersJohn Minchillo
The Bruins reserve wing only averaged 12.9 minutes but has big upside with his athleticism, explosive first step and leaping ability.
Second Round:
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Second Round:
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Sources: Wall to be bought out, intends to join ClippersCraig Mitchelldyer
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Sources: Wall to be bought out, intends to join ClippersJay LaPrete
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Sources: Wall to be bought out, intends to join ClippersDavid J. Phillip
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Sources: Wall to be bought out, intends to join ClippersMarcio Jose Sanchez
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Sources: Wall to be bought out, intends to join ClippersDarron Cummings
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Sources: Wall to be bought out, intends to join ClippersTed S. Warren
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Sources: Wall to be bought out, intends to join ClippersChris O'Meara
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Sources: Wall to be bought out, intends to join ClippersRebecca S. Gratz
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Sources: Wall to be bought out, intends to join ClippersGene J. Puskar
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Sources: Wall to be bought out, intends to join ClippersMarcio Jose Sanchez
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Sources: Wall to be bought out, intends to join ClippersDavid J. Phillip
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Sources: Wall to be bought out, intends to join ClippersPaul Sancya
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Sources: Wall to be bought out, intends to join ClippersSean Meagher
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Sources: Wall to be bought out, intends to join ClippersTrent Sprague
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Sources: Wall to be bought out, intends to join ClippersTony Gutierrez
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Sources: Wall to be bought out, intends to join ClippersBrynn Anderson
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Sources: Wall to be bought out, intends to join ClippersFrank Franklin II
The Rhode Island transfer showed 3-and-D potential with the Huskies, averaging 13.6 points while shooting 43.1% from deep last season.
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Sources: Wall to be bought out, intends to join ClippersDenis Poroy
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Sources: Wall to be bought out, intends to join ClippersRick Bowmer
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Sources: Wall to be bought out, intends to join ClippersCharles Rex Arbogast
A hard-nosed two-way player from France who averaged 13.9 points, 3.9 rebounds and 2.5 assists in Australia’s NBL.
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Sacramento Kings announce multiyear partnership with Grammy Award-winning rapper 50 CentJack Guez/AFP/Getty Images North America/TNS
US rapper Curtis James Jackson III "50 Cent" performs live on stage during a concert at the Menora Mivtachim Arena in Israel's Mediterranean coastal city of Tel Aviv on July 4, 2022. (Jack Guez/AFP via Getty Images/TNS)
Jack Guez/AFP/Getty Images North America/TNSUS rapper Curtis James Jackson III "50 Cent" performs live on stage during a concert at the Menora Mivtachim Arena in Israel's Mediterranean coastal city of Tel Aviv on July 4, 2022. (Jack Guez/AFP via Getty Images/TNS)