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In the days before and after saying "I do," many people -- particularly women -- contemplate the tough matter of whether they'll adopt their spouse's last name.
Decades ago, newly married women overwhelmingly would adopt their husband’s last name, satisfying a social custom and securing certain legal, economic and familial protections.
In some states, those safeguards included being able to retain their driver’s license or voter registration, pick up their children from school, or have a credit card, said Stephanie Coontz, the director of research and public education for the Council on Contemporary Families.
Culturally, adopting the husband’s name was connected to paternalistic notions of ownership — women once belonged to their father, then their husband, said Deborah Carr, a professor of sociology and director of the Center for Innovation in Social Science at Boston University.
Despite a growing feminism movement and increased gender equality, the overwhelming commonness of this practice remains. Contemporarily, “at least in the U.S., about 20% to 30% of women retain their name, meaning the vast majority take their spouse’s name when they marry,” Carr said. That includes artist Jennifer Lopez, who recently confirmed her marriage to actor Ben Affleck with the signature “Mrs. Jennifer Lynn Affleck.”
“Women may take their husband’s name legally,” Carr said, “but professionally, I would bet she will continue to perform under the name of J. Lo. Sometimes people take their husband’s name legally, but professionally, they may still use their maiden name.”
It wasn’t until legal changes and a booming feminist movement in the 1970s that there was a big push to keep one’s last name, Carr said. That tendency dipped during the 1980s, a more conservative era, and has fluctuated since the 1990s, she added.
The decision to retain or forgo one’s name can still be influenced by economic, familial, social, romantic and religious factors — especially when children are involved.
Bearing a new name
For some people, adopting a spouse’s name is a “public statement to the world that you are, in fact, a couple,” Carr said. “I think the other is social pressure. It may come from the spouse, but it might come from family. And women will often get pushback — whether from their parents or their in-laws — about why you’re not taking the name. Some people believe it means that you’re not as committed to the union.”
Inertia or tradition are other reasons, Carr said. “Some things have just always been done, and so people don’t question them. They don’t counter them,” Carr said. “It’s kind of the path of least resistance.”
Some people might be keen to get rid of their family name because of a desire to somehow separate themselves from their biological parents, said Joshua Coleman, a psychologist in private practice in Oakland, California, and a senior fellow with the Council on Contemporary Families.
“Somebody who wasn’t close to their parents or felt hurt by them (and) didn’t really like being identified as a Smith or a Jones or whomever, would welcome the idea of a new surname that wasn’t their own,” he added.
Women who believe in gender equality yet take on their husband’s name might think that the name change doesn’t mean they are ceding away any of their authority as a woman, Coleman said.
“The woman doesn’t see herself in some kind of subordination to the husband or ceding any of her power or authority or identity or individuality. She likes the tradition of it, but that doesn’t mean that she buys into all of the things that may have gone with it traditionally,” he added.
Very rarely does a husband adopt his wife’s surname. In a 2018 study of 877 men, 3% (27 men) had changed their name once married. Of those 27 men, 25 had dropped their last name entirely; two hyphenated their name. Men who changed their name in any form were more likely to be less educated.
“That’s probably some kind of a persistence of misogyny or patriarchy or something in that camp — that the idea of a man taking on his wife’s last name would be somehow considered problematic,” Coleman said.
There isn’t much research about marriage-related name changes among couples on the LGBTQ+ spectrum.
“I think part of the reason there isn’t that much data is because legal same sex marriage is still pretty new,” Carr said. “I suspect they may be more likely to hyphenate or to come up with something because of this egalitarianism that tends to happen — you don’t have this gendered history here.”
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Why women do or don’t change their name when they get married
Canva
Marriage rates in the U.S. have been on the decline for several decades. To illustrate where marriage rates are highest and how they've changed around the U.S., Giggster looked at Centers for Disease Control and Prevention data over time at the national and state level. Forthcoming data visualizations are accompanied by key findings in the CDC data.
Cultural critics and numerous sociologists have bemoaned declining marriage rates, citing concern over the deterioration of the traditional family structure and what it could mean for raising children. A more holistic look suggests numerous factors for variations in marriage rates—from women gaining more equity in the workplace and on their paychecks to normal fluctuations occurring around major historical events, such as constricted rates during the Great Depression and a doubling of marriage rates in the U.S. by the end of World War II.
Southern states maintain higher marriage rates on average than states in the Northeast; while Montana is the only state that has seen an increase in marriage rates since 1990. Keep reading to find out why that might be the case, and discover more key insights about how marriage rates have changed over the last several decades.

Canva
Marriage rates in the U.S. have been on the decline for several decades. To illustrate where marriage rates are highest and how they've changed around the U.S., Giggster looked at Centers for Disease Control and Prevention data over time at the national and state level. Forthcoming data visualizations are accompanied by key findings in the CDC data.
Cultural critics and numerous sociologists have bemoaned declining marriage rates, citing concern over the deterioration of the traditional family structure and what it could mean for raising children. A more holistic look suggests numerous factors for variations in marriage rates—from women gaining more equity in the workplace and on their paychecks to normal fluctuations occurring around major historical events, such as constricted rates during the Great Depression and a doubling of marriage rates in the U.S. by the end of World War II.
Southern states maintain higher marriage rates on average than states in the Northeast; while Montana is the only state that has seen an increase in marriage rates since 1990. Keep reading to find out why that might be the case, and discover more key insights about how marriage rates have changed over the last several decades.

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Why women do or don’t change their name when they get married
Giggster
There are no obvious common denominators between the states with the highest and lowest rates of marriage. States with the lowest marriage rates, such as California, have cities where the cost of living tends to run high, which may be a factor in declining marriage rates. Financial insecurity and lack of savings are often cited as reasons why couples hesitate to tie the knot. Yet Louisiana, also has a low marriage rate even though it is in a region that is more affordable and more generally known for more traditional views on marriage and family than in cities like San Francisco and Los Angeles.
Montana’s high marriage rate likely has little in common with Nevada’s, seeing as Nevada’s is likely in part because of its reputation as the capital of quickie marriages. Couples can walk into a chapel and get married in a 10-minute ceremony—or even via a drive-through tunnel. Of course, this may also be why Nevada also leads the nation in divorces.
Giggster
There are no obvious common denominators between the states with the highest and lowest rates of marriage. States with the lowest marriage rates, such as California, have cities where the cost of living tends to run high, which may be a factor in declining marriage rates. Financial insecurity and lack of savings are often cited as reasons why couples hesitate to tie the knot. Yet Louisiana, also has a low marriage rate even though it is in a region that is more affordable and more generally known for more traditional views on marriage and family than in cities like San Francisco and Los Angeles.
Montana’s high marriage rate likely has little in common with Nevada’s, seeing as Nevada’s is likely in part because of its reputation as the capital of quickie marriages. Couples can walk into a chapel and get married in a 10-minute ceremony—or even via a drive-through tunnel. Of course, this may also be why Nevada also leads the nation in divorces.
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Why women do or don’t change their name when they get married
Giggster
There is no one reason that marriage rates in the United States are at their lowest levels since 1867, but history holds a clue to one reason this might be the case. Historically, times of economic crisis, such as the Great Depression in the 1930s, heralded lower rates of marriage. The cohort of millennials that might ordinarily be getting married now came of working age amid a major recession.
Coupled with historic levels of student debt and stagnating wages, many 20-somethings and 30-somethings today may simply not feel that they can afford to settle down just yet. A third of survey respondents in a December 2019 YouGov study commissioned by LendKey Technologies said they have or would consider waiting to get married until after they have paid off their student loans.
Giggster
There is no one reason that marriage rates in the United States are at their lowest levels since 1867, but history holds a clue to one reason this might be the case. Historically, times of economic crisis, such as the Great Depression in the 1930s, heralded lower rates of marriage. The cohort of millennials that might ordinarily be getting married now came of working age amid a major recession.
Coupled with historic levels of student debt and stagnating wages, many 20-somethings and 30-somethings today may simply not feel that they can afford to settle down just yet. A third of survey respondents in a December 2019 YouGov study commissioned by LendKey Technologies said they have or would consider waiting to get married until after they have paid off their student loans.
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Why women do or don’t change their name when they get married
Canva
Factors such as an aging population and a shift in cultural values have contributed to a decline in marriage rates, but there may also be some positive social forces contributing to the decline. One is the new role of women in the workforce.
For much of American history, women’s ability to participate in the workforce was limited, and their place was assumed to be running a household as a wife. Once women moved into higher education and the workforce in greater numbers in the aftermath of World War II, they suddenly had more options. Some women have since opted to nurture their careers and may be postponing marriage for later, or indefinitely.
Canva
Factors such as an aging population and a shift in cultural values have contributed to a decline in marriage rates, but there may also be some positive social forces contributing to the decline. One is the new role of women in the workforce.
For much of American history, women’s ability to participate in the workforce was limited, and their place was assumed to be running a household as a wife. Once women moved into higher education and the workforce in greater numbers in the aftermath of World War II, they suddenly had more options. Some women have since opted to nurture their careers and may be postponing marriage for later, or indefinitely.
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Why women do or don’t change their name when they get married
Canva
Montana is an exception to the trend of declining marriage rates. One interesting explanation as to why could be double-proxy marriages. These types of marriages allow both parties to be represented by proxies and still be legally wed—and they boomed during the coronavirus pandemic.
Montana is the only state that allows this for residents and military members on active duty. Always popular with couples abroad looking to get married before returning home, the practice exploded in popularity during the pandemic.
Canva
Montana is an exception to the trend of declining marriage rates. One interesting explanation as to why could be double-proxy marriages. These types of marriages allow both parties to be represented by proxies and still be legally wed—and they boomed during the coronavirus pandemic.
Montana is the only state that allows this for residents and military members on active duty. Always popular with couples abroad looking to get married before returning home, the practice exploded in popularity during the pandemic.
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Why women do or don’t change their name when they get married
Canva
If there is one reason that the South in particular might have a higher marriage rate than the Northeast, it is the culture. Marriage is simply a part of life at an earlier age in the South than it is in the Northeast. Both men and women in the South get married younger than their counterparts elsewhere.
In the Northeast, by contrast, it is common to get married at an older age. Particularly in big cities, the culture skews more toward the importance of a career at a younger age and less toward starting a family.
This story originally appeared on Giggster and was produced and distributed in partnership with Stacker Studio.
Canva
If there is one reason that the South in particular might have a higher marriage rate than the Northeast, it is the culture. Marriage is simply a part of life at an earlier age in the South than it is in the Northeast. Both men and women in the South get married younger than their counterparts elsewhere.
In the Northeast, by contrast, it is common to get married at an older age. Particularly in big cities, the culture skews more toward the importance of a career at a younger age and less toward starting a family.
This story originally appeared on Giggster and was produced and distributed in partnership with Stacker Studio.
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Motherhood deferred: US median age for giving birth hits 30
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Motherhood deferred: US median age for giving birth hits 30
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Motherhood deferred: US median age for giving birth hits 30
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Motherhood deferred: US median age for giving birth hits 30
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Motherhood deferred: US median age for giving birth hits 30
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Retaining identity
Among the 20% to 30% of women who don’t follow tradition, the most common practice is keeping their own surname, followed by hyphenation, making a hybrid name or, even more rarely, coming up with a totally new shared name, Carr said.
For some women, keeping their surname is preserving the personal and familial identity they have always had, Carr said. “That could be tied to their parents, tied to their ethnic or racial heritage — names are very meaningful.”
Practically, some people have established a professional identity, especially those in very visible positions such as writers, academics or celebrities. If their name is key to their profession, that’s something they might not be willing to give up, she added.
Keeping one’s surname can also be a political act, often done by those who adhere to feminist beliefs and practices, Carr said — such as independence and equal partnership. Some question why one name should take privilege over the other, and if using just one spouse’s name would convey an unequal partnership.
The prevalence of retaining one’s last name is greater among women with higher levels of education and older women, Carr said. “They have more professional identity built by that point,” she said, whereas younger women have fewer professional ties and might be more susceptible to family pressure.
Having children can complicate things.
“It’s very rare that both partners would choose the woman’s name,” Carr said. “Overwhelmingly, if they choose one name, it’s the one that belongs to the husband.”
Many believe that using one spouse’s last name is easier socially and legally, Carr said.
“People know what to call you,” she said. Using one name can also prevent “administrative headaches” that can come up when it comes to things like booking flights, insurance, health care and who’s allowed to pick up a child from school, she added.
Parents who don’t use one surname for the entire family “have to do a lot more work and a lot of explanations,” Carr said, “because a lot of our structures are not set up to accommodate innovating naming practices.”
The decision to use the husband’s name sometimes derives from the fact “that there’s maternal certainty,” Carr said. “We know who gives birth, but there’s not always paternal certainty. And given that nonmarital births are still stigmatized, I think, historically, that’s a reason why the couple would go with the male name.”
Combining surnames in some fashion can be a way of preserving one’s identity as a member of their original family and as an individual, while also having an identity as a member of a new family, Coleman said.
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